Definition of Home Staging - What Is It?

Our staging website offers a wealth of tips and advice to help you stage your home for sale. The end goal of the process is to sell the home faster and for the highest price possible.

When learning a new subject, however, it helps to start with the basics such as terminology. So I'd like to offer my own definition of home staging to help you better understand the subject:

Definition: Home staging is the process of preparing a home (and everything within the home) for sale, with a particular focus on presentation.

It's also worth noting that staging a home and preparing a home for the market are not always the same thing. For example, to prepare your home for potential buyers you might make small repairs where needed. Obviously this is an important step before listing the home for sale, but it doesn't really fall into the home staging category.

To stage a home for the market, you will be focusing on things of an aesthetic nature, such as the home's organization, design and general appearance (as opposed to functional or mechanical improvements).

Why stage a home in the first place? Because it has been proven, time and time again, to increase the likelihood of a sale. In other words, a home that undergoes expert staging will usually sell faster than a home that has not been properly staged for buyers.

Staging a home can also help you get the best price possible when selling the property, because buyers will be less likely to question your asking price.

Obviously, these are all good things. And that's why we have created an entire website to help sellers understand the concepts of expert home staging (and how to put those concepts into practice).

The goal of home staging then is to improve the home's appearance in the eyes of potential buyers, with the ultimate goal of selling the home more quickly and for the highest possible price. It can make the difference between an "okay" house and a "wow' house.

That's the definition of home staging.